Boom in Boomerpreneurs

Enjoy retirement lifestyle...freedom, travel, less stress but still have an income producing business. Have a business plan for your retirement. Be a boomerpreneur!


Definition: A Boomerpreneur is an entrepreneurial person who was born as part of the baby boomer generation.

Many people in the baby boomer generation desire elements of a retirement lifestyle…freedom, travel, less stress. But they want to combine this with some income producing activities. This has lead to a trend towards many of the baby boomer generation building a business. This enables them to create income but also live the lifestyle that they choose.

“I think there is a boom in boomer entrepreneurs, otherwise known as “boomerpreneurs” – Bernard Salt

Bernard Salt is a leading Australian demographer and regular columnist in The Australian. In September 8, 2016, he wrote that the baby boomer generation was always going to reimagine their retirement years. He said this makes sense because most haven’t done physical labouring work their entire life as previous generations often did.

Longer life expectancy

Combine this with medical advancements and longer life expectancy and this interesting generation has many reasons to choose a different way of living their lives when they retire from the work they have been doing.

He quoted statistics showing that there had been an annual increase of about 27,000 people aged 60-64 in the workforce in the years from 2000 to 2016. That’s 434,000 additional workers or an increase of 165% of baby boomer’s continuing to work.

Baby boomer entrepreneur numbers are rising

But what claimed my interest even more was that between the census of 2006 and 2016 the number of self-employed 60 – 64 year olds jumped by 49,000.  That is a big trend change in 10 years.

Today’s 60-somethings…come with big expectations of lifestyle. Settling back into “pension life” isn’t as attractive a proposition as is setting up shop as an independent consultant or business owner.

Boomers aged 60-something are reimagining how this decade may be lived and thus far it seems that they imagine a continuation of work and, for some, further work in a self-employed mode. 

Mobile office

He wrote of the boomerpreneur’s office being mobile: at home, the cafe, the client’s office, the airport lounge and created a word image that I really love…

The image of a 60-something then begins to shift in the 2020s from daggy retiree to gadabout entrepreneur finally free of kids and mortgage.

I can see the formation of a new 60s tribe to rival the cultural impact of this decade’s 20-something hipsters. I can foresee loose fashionable clothing, uber-cool meeting and working places, eclectic interest groups, convenient travelling companion hook-ups, start-up discussion groups, baby boomer-gen-Y mentor-protege relations, as well as the promulgation of a much needed entrepreneurial culture.

Boomerpreneurs learning at a retreat in Costa Rica
Jenni Proctor, CEO of BoomersNextStep, training a group of entrepreneurs at a workshop in Costa Rica in 2018. Image Source: David Proctor

Embracing the opportunities of the information age

In 2018 we attended a business workshop in Costa Rica. There were a few younger people at the event, but by far the attendees were over 50, many over 60 and some over 70. What we had in common was a desire to keep on learning, to keep on earning and to have a purposeful life. This random group of boomerpreneurs from around the world shared a desire to make a difference and to live life to the full.

Re-imagining older age

What’s not to be excited about as the boomer generation shifts into their 60s and 70s.  We can change the way retirement, work and small business are imagined? There has always been an element of the baby boomer generation that has not been prepared to follow in the footsteps of previous generations. Sheer numbers meant that any social changes that they followed became part of ‘normal’ life.

As more of the baby boomer generation embrace the concept of being a baby boomer entrepreneur I wonder how long it will be before this new word – Boomerpreneur – becomes a common word in social and mass media?

10 Useful Tips for Boomerpreneurs

Best Tips for Older Entrepreneurs
Image source: Stock Photo Secrets

1. Believe in your abilities, skills and experience.

You have a lifetime of experience, skills and knowledge. Understand that you have much to offer and be confident in what you can achieve.

2. Stay up to date and keep learning.

You must have deep contemporary understanding about the area in which you are working.

3. Have a clear business strategy.

You need to be able to articulate your big idea and how it relates to your business.

4. Embrace technology.

Business in the 21st Century requires a good understanding of what technology can do for your business.  This means that you must develop some technology skills. You have to keep up with the technology trends to be competitive in the market.

5. Make your decisions slowly.

Fast decisions may feel good, but long term decisions need to be thought through. Their impact will be felt for a long time and can impact on your wealth, health and happiness. Don’t put your trust in people who claim they will help you make millions in a short time. Do due diligence about each business decision you make.

6. Prioritise your health.

There is no point in being unable to enjoy the rewards of your work.  No-one wants to be the richest person in the cemetery without having enjoyed the journey to get there!

7. Listen to your instincts.

You are probably right and even if you aren’t you will not be able to proceed smoothly if your instincts tell you something isn’t right for you.  This is a lesson that cost me a lot of money.

8. Do something that matters to you.

It may not be that you absolutely love the work you are doing.  It may be that the outcome really matters to you, or that the reason you are doing something is enough to motivate you.  Some lucky people can create a business based on something that they are passionate about. Most others get their motivation through the purpose or the outcome of their business activities and that is enough.

9. Family comes first.

The people you love, the people who care about you, should always be a top priority. Don’t let your goals drive a wedge between you and your family.

10. Don’t be too proud to seek help.

Look to trusted business mentors, but be very sure about their credibility and their reputation for delivering what they say they will give you. Share what you are doing with people you trust and appropriate family members so they can give you some moral support when you need it.  Get a competent virtual assistant to do the jobs that you don’t enjoy doing or find difficult.

(Adapted from ‘Huge growth in older entrepreneurs: how you can join them’ by John Fitzsimons published in  Yourmoney.com 21/08/2017)

Are you on the right track for the retirement lifestyle that you’ve dreamed of? Start your retirement game plan now! Get your copy of our comprehensive FREE Retirement Planning Guide called Create a Future You’ll Love.

retirement planning guide 2

BoomersNextStep also offers retirement coaching. Let’s work together so you can achieve your plans. Contact us.

Want to read some more?

Five Tips To Create Your Own Retirement Lifestyle Business.

How To Overcome A Financial Setback And Still Have A Great Retirement


Jenni Proctor

Hi, I'm Jenni Proctor from Boomers Next Step. Remember when the formula for success in life was simply to strive for good marks at school, gain qualifications, get a great job, work hard and save for your retirement? Yes, I believed it too! For years my husband David and I wanted to develop a business that we could operate anywhere in the world, but both of us were educated to be employees.  We had entrepreneurial dreams and ideas, but still had employee mindsets. 14 years ago I took the giant leap!  I left my job in Education to start a business as a Career Counsellor and Coach, helping mature adults transition from one career path to another, and particularly from employment to entrepreneurship.  I had studied long and hard to gain new qualifications but sadly I hadn’t learnt how to market my new business. About 12 years ago we realized that we were not tracking well towards having the sort of retirement we wanted. We’d saved; we’d invested; and like so many other people we’d also lost some money along the way. It didn’t help that my business was not bringing in as much as I had been earning as an employee. Our dreams of extensive travel and helping our family were being replaced by a growing concern that we would outlive our savings. It seemed that a traditional retirement would not allow us to maintain the lifestyle we wanted. I love helping people plan the next phase of their lives, but we realized that was not going to be enough.  We needed a way to create an income stream that would pay for the travel and other lifestyle luxuries we wanted, that would provide mental stimulation, and would interest us both.

More Articles